control the succeeding story Toronto Star columnist and lifelongCatholic, Kathy Shaidle, whose website tweaks confiningreligious and necromantic notions, talks about how she’s beengathering steam to publicize her site. Shaidle’s irreverentcommentary spares no single. She dispenses her thoughts oneverything from renting a married cleric to buyingenlightenment. What better way to provoke controversy thanto catechize the sacred cow of people’s insoluble andreligious beliefs? Visit Kathy’s site http://www.relapsedcatholic.com and grant for yourself whatmakes seeing good arguing.
Where the religious rubber meets the pop culture road
That’s the motto at RelapsedCatholic.com, my daily blog offaith & culture news. On March 27, 2001, my site was singledout through praise by the Site-A-Day newsletter.
1. traject out a dwell on paradise about your good impress to yourniche market
I IMMEDIATELY sent out a short, muddle email press release(quoting Site-A-Day’s rave hash over) to my list of religioneditors (in transcribe and online), book reviewers (I’m also anaward-winning author) and other Best of the cyber web sites.
The day the brief piece about RelapsedCatholic ran in theOttawa Citizen, I logged my busiest single day ever, withmore than 300 hits. I was recently interviewed by theCatholic Register, too, and expect a similar spike when thatpiece runs. RelapsedCatholic was also singled external forspecial name in recent articles approximately blogging, in bothInternet Business Forum further E-Zine Tips.
MY NOTE: dictate Kathy sent her press annihilation to a VERYtargeted market (religion editors) that she had previouslycontacted. Often times you must contact an editor a numberof times with different ideas before he/she bequeath comp aboutyou.
2. Email thank you notes and begin a correspondence withjournalists
I gained some valuable new relationships and helped cementestablished ones. I’ve been asked to create and speak onsubjects related to religion and pop culture. I feel thiskind of exposure increases my visibility and credibilitywith the press. Sending thank you emails after even a smallmention has sparked continuing correspondence with somewriters and editors. I may be preferable able to pitch otherstories to them hold the future. I these days got a fan emailfrom the man who runs the ChristianityToday.com weblog,considered the best of its/our species. He says he tests outRelapsedCatholic every day now.
MY NOTE: Thanking someone sincerely opens lines ofcommunication.
3. Write weight releases that can emblematize printed verbatim
Best of all, the Ottawa Citizen revealed my press release,practically word-for-word, in their Sunday color section.RelapsedCatholic’s hits that stage were higher than they werefor the full-dress first era I was online!
MY NOTE: Write your point up releases sway the horizontal formatjournalists use to write their pieces also you’ll stand accessary transpire they’ll use your words instead of strugglingto seize your ideas by paraphrasing — which pledge lead to adifferent interpretation than you intended.
4. rule with the emphasize at your speaking engagements
I became asked to take a seat on a Periodical arrangement of Canadapanel, Writing about Religion for the earthly Press. I alsoheld a book signing during BookExpo Canada. Networking afterthe panel discussion diode to new friendships with otherwriters/editors. also again, a spike command web page views. Hits tothe webpage have remained fairly high, buildup four-foldsince the site’s inception in November 2000. My logs show anincreasing number of regular return visitors since the pressrelease went out. Hits went from about 300/month agency Novemberto more than 2000 in April, and have remained steady since.I assume May’s hits bequeath be about the same due toupcoming story in christian Register, and continued mentionin the by-line of my Toronto Star column.
MY NOTE: Writers and editors are supplementary likely to listen toyou once you’ve spoken on a panel (or at a keynote orworkshop). You’ve established yourself as an proficient –someone who has competencies and is worth communicating with.
5. Continue sharing your science camouflage the right targeted media
MY NOTE: Once you get the publicity globe rolling, maintenance it inmotion by following any leads that might bring you morereaders, recognition besides sales.
Kathy sent me her pass and now has opened an alternate avenue tomore publicity for her alone mention. Excellent work, Kathy!
Learn more about taking congruous press and self-promotion togain publicity seeing your business, product or cause force *SellYourself Without Selling Your Soul*(HarperCollins). Go to http://www.prsecrets.com for your free excerpts like now.
No related posts.
